When people decide to take a loan, unlike the only traditional option of going to a bank, they also have a slew of fintech companies providing various credit instruments. These fintech companies often appear on the search options; this shows how companies are utilizing user's data with the help of technology to assist new consumers get what they need. It also benefits the industry to improve the consumer experience, increase outreach, and reduce operational fiction. After COVID-19, fintech has become a buzzword in the finance sector and reshaped the banking, insurance, and investment sector. It also can improve the daily life of the people and spur growth. The simple meaning of digital lending is to allow consumers to complete the whole process of loan application, digitally without visiting physical facilities.