PhonePe’s Indus Appstore, a homegrown app marketplace, announced the launch of its Voice Search feature, available in 10 Indian languages in addition to English.
This feature transforms the user experience, enabling users to discover apps through voice search in their preferred language. The Voice Search technology is powered by artificial intelligence and machine learning algorithms, ensuring accuracy and precision in understanding diverse accents and speech patterns and offering relevant search results.
According to a joint report by the Internet and Mobile Association of India (IAMAI) and Kantar, 57 per cent of Indian users prefer internet usage via vernacular language. Traditional text-based search in regional languages poses numerous challenges, including the need for specialized keyboards and complex character compositions. These hurdles hinder seamless communication.
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As per a company statement, Indus Appstore’s voice search technology elevates the user experience by allowing users to freely express themselves in their local language with just a tap of the voice search button. This aligns with Indus Appstore’s mission to empower users with inclusive and accessible features, catering to varying levels of literacy and linguistic preferences.
Speaking on the launch, Akash Dongre, co-founder and CPO of Indus Appstore, said, “The new voice search feature is our effort towards creating an inclusive and accessible app store. With 82% of smartphone users engaging in voice-activated technology, the integration of Indian languages has been the strongest growth driver for tech across the six-to-sixty-year-old age spectrum. The user-centric feature positions Indus Appstore at the forefront of transformative voice technology, which is the need of the decade."
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Indus Appstore is a native Android-based mobile app store designed to fulfill the localised and cultural needs of Indian consumers. With an extensive array of categories, it seeks to provide users with a localized, contextual, and personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.
For developers, the Indian App Store provides a fair and level playing field to list, distribute, and promote their products in the Indian app ecosystem. It provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps, and dedicated 24×7 customer support.
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