When Aniket Deb and his IIT Bombay classmate Sachin Agrawal wanted to turn entrepreneurs, their approach was grounded. “How can so many start-ups be doing the same thing and yet dream of being the next billion dollar company?” they wondered as they filtered out business ideas over cups of coffee at a Starbucks outlet in Powai. This was in 2014, when Deb was working as a business intelligence manager with Locon Solutions while Agrawal was working as a hedge fund manager with Gravitas. During one such session, the duo realised that everyone talks about the potential of India’s huge consumer base, but there is equal opportunity on the business side too.
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