Blue-collar recruitment platform, WorkIndia has entered into a strategic collaboration with an NBFC company, Branch International (India) to facilitate hassle-free loans among blue-collar workers who often lack a robust credit history.
A dedicated loan segment withing the WorkIndia mobile app has been established featuring lending platforms, including Branch International, where users can seamlessly avail lending services.
Launched in January 2024, the partnership between WorkIndia and Branch International has received over 50,000 loan applications. Branch International's digital Android app offers credit access, reinforcing both companies' dedication to serving the blue-collar workforce, the company claimed.
Expressing commitment to financial inclusion, Nilesh Dungarwal, co-founder and CEO of WorkIndia, said, "WorkIndia serves as a lifeline for millions of blue-collar workers, connecting them with employment opportunities. Many of these hardworking individuals require financial assistance, and our collaboration with leading lending players like Branch International ensures that these workers can access the support they need."
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Echoing his sentiment, Neeraj Gupta, MD of Branch International, said, "Branch International aims to deepen the availability of financial services to every customer segment in India. Our partnership with WorkIndia will help improve access to credit for a segment that is well deserving but under-served."
Significantly, the "Loans" segment on the WorkIndia app provides users with the flexibility to choose from various lending platforms, addressing their specific financial requirements. "This partnership not only bridges the gap for blue-collar workers seeking financial aid but also presents an unprecedented opportunity for lending fintech companies to tap into a substantial user base actively engaged on a leading employment platform," the company said .
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