The jury may still be out on fitness trackers — whether they serve an actual diagnostic purpose or just look cool enough for people to pretend they care about their health — but the business is going great guns. Which is why tracker-maker Fitbit went public and is now valued at over $8 billion. The IPO was priced at $20 a share and the stock hit a high of $44 soon after listing. It currently trades at $42. Given that Fitbit reported revenue of $745 million in 2014, it certainly pays to be fit.
Fit in the public eye
Tracker-maker Fitbit is now valued at $8 billion on the NYSE
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