Feature

Dell India's next gamble

Dell is looking at new avenues of growth to counter a shrinking PC market

Photographs by Vishal Koul

The next billion PC users will come from emerging markets,” said Michael Dell back in October 2013, when he privatised his eponymous computer company. Eventually, Dell was bought back by its founder in a $25-billion deal. Once a global PC sales leader, the company had read the writing on the wall after ceding ground to Lenovo in a shrinking international market.