Feature

Santoor ke paas ‘Mummy’ hain

With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant

In a commercial, actor Saif Ali Khan is surprised when he finds out the stunning woman he presumed was the new model is actually the photographer. While he is still wide-eyed during the shoot, a little girl comes running to her ‘Mummy’, who is, no surprise — the photographer. The scene cuts to the photographer using Santoor soap — the secret to her youthful-looking skin. Today, one cannot think of Santoor without going ‘haldi aur chandan ke gunn…’.