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She Rules The Digital Kingdom

The Indian woman consumer is forcing all—brands, social media, even experts—to take notice. She is shopping, learning, interacting in digital universe & owning it

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Published 9 months ago on Mar 01, 2022 8 minutes Read

After she retired in 2019, Kanpur’s Mita Chakravorty, a former school principal, did not have much to keep her occupied. The pandemic and the ensuing lockdowns made things worse. That is when 64-year-old Chakravorty ventured into the digital space, going beyond the occasional social media surf and WhatsApp messages. The time when even withdrawing cash had became a problem was when she started pushing herself to switch to net banking. The initial help came from her children who would also connect with her online as they are settled abroad. Then came a string of necessary apps.