Nike’s famous tagline ‘Just Do It’ has a gory history. The slogan writers were inspired by the last words of a man who was facing a firing squad, in the seventies, after committing double murder. It could be considered a brash move by a responsible company, the choice of these words. But the American multinational has built its brand through its association with sports. And, on the field, defiance is celebrated.
Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one