Sharp Shooter

The online classifieds market is tough with its millions of users unwilling to pay; OLX may have an answer

Vishal Koul

There was a time when one of the most read sections in a newspaper wasn’t really the front page. Everyday, millions of aspirants — young and old — would crouch over the black and white pages, circling ads, hoping to land the right job. In India, these classifieds started as ads from ‘patent’ medicine manufacturers, or chemists, as we know them today. And they were introduced out of necessity, to keep a certain Calcutta-based newspaper running.